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  Sci. Res. Impact.  

  3(3): 43-52, June 2014


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Rivany R







Scientific Research and Impact, 3(3): 43-52, June 2014

(ISSN 2315-5396) 2014 Science Park Journals

Full Length Research Paper




Business Plan for INDERA Hospital Bali, Indonesia

Ronnie Rivany

Department of Health Policy & Administration, Public Health Faculty of University of Indonesia, Depok, 16424, Indonesia

*Corresponding author. 

Accepted 22 May 2014



The tragic event of the 2002 Bali Bombing has caused an extreme destructive effect on the lives of Bali society. Various kinds of efforts have been done in order to reconstruct the situation, emphasizing on the aspects of economic and health. In order to show the need for fund which can be justified both strategically and economically, a Business Plan from INDERA Hospital is needed. Operational research for Business Plan was done in two big stages of activity which were interlinked to one another. (1) Feasibility Study from INDERA Hospital which is a study to analyze if indeed that hospital is feasible to be developed or not. (2) Business Plan which would elaborate more on the development of product of that hospital which is feasible to be prioritized. INDERA Hospital ranked in the position that’s competent for development. The hospital vision becomes One Stop Shopping - type of hospital service for the need of senses. From the cash flow structure, it is assumed that the early investment needed is around 13,840,336,586 IDR for investment, operational and maintenance for 2 years (the first and second year) which is expected from The Bank, Donors, Communities and the rest to be contributed from the Indonesian Government as counterpart budget.  INDERA Hospital is feasible to be developed, with some notes. The Product Development will cover the healthcare services from the inside and the outside of the hospital. (mobile) and emphasizing the service towards the poor, free of charge. Specifically for the hospital service, health insurance for the poor is expected to cover the cost.

Keywords: strategic planning, business plan.









This is an open access article published under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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