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  Sci. Res. Impact.  

  5(1): 1-33, January 2019


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Scientific Research and Impact, Vol. 5(1), pp  1-33 January 2019


(ISSN 2315-5396) 2019 Science Park Journals

Full Length Research Paper




The perception toward local product comparing with foreign product.

Jayanta Fakir

MBA, Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.




Abstract: There are some local companies that make TV and refrigerators in Bangladesh like Walton, Marcel, MyOne, Minister, Nice etc. There are also some foreign companies that are running business successfully in Bangladesh for many years & their brand value is higher than local companies like LG, Samsung, Hitachi, Sony etc. So, this research has been designed to find out “The factors that influence customers of Bangladesh while buying the global product over local product based on TV & Refrigerator Electronic Products”. Starting part of the report narrates Overview of Bangladeshi and Global Companies of TV & Refrigerator. For this study a quantitative research has been done. Responses have been taken & analyzed by statistical software using different tools. This study narrates that customers of Bangladesh value foreign products in terms of quality, brand value, performance etc than local products but customers tries to use local products. It also finds that out most of the customers brand awareness of local companies are very poor. They even don’t know some of the local companies’ existence like nice company, Jamuna Company. But customers favor local companies in terms of pricing structure and national product. This extensive research also finds out that if local companies quality, performance, brand value can be developed; Bangladeshi customers will favor more to local companies in future. Based on this some recommendations are made for local marketers in the end of this report to grab a strong market position in Bangladesh.

Keywords: Perception, Value, Brand, local product & Foreign product








This is an open access article published under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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